Jan 20th How SEO has evolved to favour quality content
Search engine optimisation, or SEO, started to become big business in the late 90s as website owners began to realise the considerable significance of good visibility within search results. The early 90s .com boom had resulted in an explosion of commercial websites, and it was clear that an online presence was more than simply a ‘nice to ... weiterlesen »
Dec 18th Make the best use of social media
It's easy to get caught up in the obvious aspects of platforms such as Twitter and Facebook, but success lies in the subtleties Without the dedicated team that many large brands have working on their social media output, it can seem like an uphill struggle. However, following a few simple guidelines can soon bring results for those who are ... weiterlesen »
Nov 11th What are the prospects of SEO IN 2014
The year 2013 brought a sea-change in search engine optimisation (SEO) that was prompted, not surprisingly, by Google. The tech giant came down hard on people trying to ‘game’ the system, issuing a series of updates to its algorithms in 2012 and 2013 that had the effect of driving unethical, ‘black hat’ operators out of the business and ... weiterlesen »