The year 2013 brought a sea-change in search engine optimisation (SEO) that was prompted, not surprisingly, by Google. The tech giant came down hard on people trying to ‘game’ the system, issuing a series of updates to its algorithms in 2012 and 2013 that had the effect of driving unethical, ‘black hat’ operators out of the business and rewarding the use of high-quality content with legitimate links.

This is a good thing not only for those of us who work in SEO, but for executives in charge of building and protecting company reputation. 

SEO isn’t a one-size-fits-all model, and any SEO company you deal with – like any supplier to your business – must be able to demonstrate an understanding of your sector and your company’s marketing needs, and show measurable results of their work with other companies. 

See the full article here: www.intel-web.co.uk/index.php/Pages/seo-in-2014.html



Monday, November 11, 2013







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