Search engine optimisation, or SEO, started to become big business in the late 90s as website owners began to realise the considerable significance of good visibility within search results. The early 90s .com boom had resulted in an explosion of commercial websites, and it was clear that an online presence was more than simply a ‘nice to have’ but a competitive marketing and operational asset for profitable organisations.

Understanding that attracting visitors (and potential customers) to a website entailed far more than effective design and functionality but instead understanding the journey they would take to get there, SEO became a vital component of the online world. Capitalising on this, a multitude of firms offering SEO services and all manner of promises along with those services sprang up.

Monday, January 20, 2014

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