It's easy to get caught up in the obvious aspects of platforms such as Twitter and Facebook, but success lies in the subtleties

Without the dedicated team that many large brands have working on their social media output, it can seem like an uphill struggle. However, following a few simple guidelines can soon bring results for those who are willing to put in a little time and effort to immerse their SME in the right circles of social media.

Once social media influence is gained, and built on, companies will find they are in the enviable position of having direct access to their customers, prospects, suppliers and future talent pool at the click of a mouse.

1. Get it kickstarted
2. Treat it like a friendly local pub
3. Be expert and small
4. Monitor to improve
5. Treat it with respect

See here for the full article: Make the best use of social media

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Wednesday, December 18, 2013







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